C05 - The Brandery Seed Stage Startup Accelerator
Q.1
According to Mike Bott, General Manager, The Brandery is a business accelerator. What is a business accelerator?
A venture capital group
A 6-12 month program for startup companies
An incubator with a deadline
A company that works with a group of 50 early stage startups
Q.2
What unique resource does The Brandery provide?
$ 50,000 in cash for 10% equity, for each startup in their program
It partners each startup in their program with a world class creative agency to help them develop their brand architecture
It partners each startup in their program with a venture capital investor
A manufacturing facility
Q.3
Cincinnati, Ohio has a very strong base of consumer understanding and marketing design. What organization invented the “Discipline of Brand Management?”
University of Cincinnati
Cincy Tech
Proctor & Gamble
Kroger
Q.4
Mr. Bott talked about Demo Day? What is Demo Day?
An event where the accelerator participant makes a five minute presentation
A sold out event at a local theatre
The audience at the event consists of 50% investors and 50% supporters
All of the above
Q.5
What type of startup company does The Brandery focus on?
Information technology
Tangible products
Phone apps
Bioscience