D55 - Helping new ventures create consumer preferred products and services with sustainable business
Q.1
Q1 – Which of these is NOT one of the three requirements for success that Ms. May cites?
Consumer Need
Growth Economy
Consumer Need
Sustainable Business Model
Q.2
Ms. May says that the number reason startups fail is because ______.
they don’t secure enough funding
they don’t identify the consumer need that their product/technology is solving
the owners try to take on too much of the whole job themselves
larger companies are actively trying to stop startups
Q.3
According to Dr. Matthews, in 1837, two young entrepreneurs, who started making candles and soap in Cincinnati, became what multi-billion dollar company?
Gillette
Proctor & Gamble
Johnson & Johnson
Smuckers
Q.4
In her first case study, Ms. May discusses a friend who built a healthcare company that was able to diagnose illnesses by studying a patients _______.
ultrasounds
X-ray films
biomarkers
MRI films
Q.5
According to Ms. May, jobs in STEM fields pay on average ____ more than jobs in non-STEM fields?
15%
30%
50%
70%